Geeta Nayyar, MD, MBA

Chief Healthcare & Innovation Officer | Femwell Group Health, Inc.

Geeta Nayyar

Patient Engagement and Health IT: Listening to the Digital Voice and Reaching Today’s Health Care Consumer

11:15 a.m. - 12:15 p.m.

Session Abstract

Health IT offers opportunities to better engage with patients, but it is not without additional risk. This presentation will focus on the relevance of the consumer in health care and how to meet the patient where they are in a mobile and secure environment. Strategies for mitigating the risks and reaping the benefits of an effective patient engagement strategy will also be discussed.

Learning Objectives

At the conclusion of this learning activity, participants will be able to:

  • Identify emerging risks in health IT
  • Describe misconceptions about patient engagement
  • Explain strategies for implementing a patient engagement strategy before, during and after a patient visit
  • Characterize today’s health care consumer with relation to generational needs
  • Recognize the power of the consumer in health care, specifically as it applies to the digital landscape
Geeta Nayyar

Speaker Bio

Geeta Nayyar, MD, MBA, is a nationally recognized leader in health care information technology as well as a board-certified practicing physician. She has been named one of the "Top 26 smartest people in Health IT" by Becker's Report and ranked one of the "Top 25 Minority Healthcare Executives" by Modern Healthcare. She is the author of the mobile health chapter in the HIMSS Medical Informatics textbook and is a noted social media expert and blogger for the Huffington Post. Med City News recognized her as one of the "Top 12 Powerful Women Voices in Healthcare Innovation and on Twitter."

Dr. Nayyar currently serves as the chief healthcare & innovation officer for Femwell Group Health, Inc., one of the largest management services organizations in the state of Florida. She is also the host of "Topline MD TV," Florida's newest medical digital news channel.

Previously, Dr. Nayyar was the chief medical information officer of AT&T where she provided subject matter expertise, thought leadership and strategic direction for the company. She recently was a member of the HIMSS Board of Directors, and as a specialist in rheumatology, Dr. Nayyar maintains an active practice while serving on the medical school faculty at Florida International University and George Washington University.